Katalysen
Developing companies around great partnerships.
Visual Identity
Finance
2023
Katalysen, a Venture Developer, goes beyond providing funding by offering their expertise, networks and experience as a true partner to companies. They actively seek deserving and overlooked ventures, believing that the synergy of human creativity, knowledge, and practical experience is a powerful catalyst for unlocking business potential. This philosophy is reflected in the creative concept for their new visual expression, combining organic and rigid elements, human and technical aspects, and a balance of calm and expressiveness.
To align the new visual direction, where a big emphasis is put on the human aspect and the people behind Katalysen, relying and using stock-photos was not an option. Instead we crafted a photographic identity aimed to capture the warm, friendly and professional atmosphere that's found at the company. We orchestrated and shoot the pictures ourselves, guaranteeing the highest quality.
